Frigade, a name chosen for its uniqueness and curiosity factor, follows a framework popularized by Y Combinator to ensure effective branding for startups. Despite being a nonsense word with no specific meaning related to product onboarding, Frigade was selected because it met criteria such as owning the .com domain, ease of pronunciation and spelling, and searchability on Google. The name combines elements of "frigate" and "brigade," with its pronunciation aligning more with the latter. The founders learned from their previous experience with a startup named Perform, which struggled with search engine visibility due to its commonality. By prioritizing distinctiveness and SEO, Frigade achieved top search results, illustrating the importance of strategic naming in the competitive startup landscape.