Balancing fraud prevention with a seamless shopping experience is a significant challenge for eCommerce businesses, as consumers desire quick and hassle-free purchasing while sophisticated fraud attempts increase. A webinar addresses this issue by offering strategies and insights to help businesses improve fraud prevention without inconveniencing legitimate customers. It highlights the importance of striking the right balance, explores common challenges faced when implementing fraud prevention measures, and suggests customized approaches to enhance security without adding friction. Success stories from clients who have successfully achieved this balance are also discussed.