Buy now, pay later (BNPL) services have become a booming market valued at over $30 billion, driven by consumers' demand for flexible, interest-free payment options as an alternative to traditional credit cards. The popularity of BNPL services, offered by companies like Affirm, Klarna, Sezzle, and Afterpay, is expected to continue growing, particularly among Gen Z and Millennials who favor straightforward terms without hidden fees. However, this growth has made BNPL a target for fraud, as its minimal credit checks and rapid approvals present vulnerabilities to identity theft and account takeover attacks. To combat these risks, businesses are encouraged to adopt device intelligence solutions that identify suspicious activity without disrupting the user experience. While younger generations are generally more tech-savvy and resistant to traditional scams, they remain susceptible to the evolving fraud tactics targeting BNPL platforms. As BNPL continues to expand, it poses challenges such as potential regulatory issues, data privacy concerns, and reputational risks for businesses, emphasizing the need for robust fraud prevention strategies.