Fintech companies face the dual challenge of maintaining robust fraud prevention systems while ensuring a seamless user experience, often hindered by limited visibility and data access. The article discusses the importance of understanding users through device intelligence and dynamic profiling, allowing companies to create comprehensive user profiles that adapt to changing behavior patterns. By leveraging tools like Dodgeball for session replay, fintechs can visualize user interactions to detect inconsistencies and potential fraud. The article emphasizes the need for data-driven strategies over guesswork, advocating for A/B testing and continuous reassessment of fraud prevention measures. This approach not only enhances security but also transforms fraud management into an opportunity to improve user trust and experience, highlighting the potential of partnerships and technologies like Dodgeball and Fingerprint in shaping a secure and user-centric fintech ecosystem.