Fingerprint Pro has announced its integration with Twilio Segment, a leading customer data platform, to enhance fraud detection and improve customer experience by seamlessly passing accurate browser ID data into Twilio Segment workspaces. This integration addresses challenges in detecting fraudulent behavior by providing a more reliable method of identifying users even when they use tactics like multiple devices or IP addresses to mask their identities. Traditional rule-based fraud detection methods often result in false positives or negatives, but Fingerprint's device identification system can help prevent account takeovers, recognize bad actors, and create custom rules and triggers tailored to specific business needs. This integration also facilitates personalized user experiences and effective market attribution by enabling insights into user behaviors across different devices and browsers. The integration process involves importing the Fingerprint Twilio Segment Source function, creating a connected Twilio Segment Source, configuring a Fingerprint webhook, and setting up the Fingerprint JavaScript agent on websites. This partnership allows businesses to leverage robust fraud detection capabilities alongside Twilio Segment’s data analysis tools to safeguard against fraudulent activities while improving customer engagement and marketing efforts.