In response to the growing prevalence of fake online reviews, the U.S. Federal Trade Commission (FTC) has implemented a new rule, effective October 2024, which holds e-commerce businesses accountable for counterfeit reviews on their sites, imposing penalties of up to $52,000 per violation. This regulation aims to curb deceptive practices such as the creation, purchase, and dissemination of fake reviews, including those generated by AI, and requires platforms to actively combat these fraudulent activities. The rise of AI-generated reviews, which mimic genuine customer feedback, poses significant challenges to traditional detection methods, as these reviews blend seamlessly with legitimate ones, increasing regulatory and financial risks for businesses. To address this issue, companies like Fingerprint offer device intelligence solutions that track and identify fraudulent review submissions by generating unique visitor IDs, thereby revealing patterns of coordinated fake review campaigns. These tools provide real-time detection of suspicious behaviors and enhance the ability of businesses to mitigate the impact of review fraud, safeguarding both their reputation and compliance with regulatory standards.