E-commerce fraud is a persistent issue, costing merchants nearly $50 billion in losses last year and projected to rise to $91 billion by 2028, with consumers also facing higher costs for goods and services. Despite implementing security measures like multi-factor authentication, businesses struggle with balancing fraud prevention and customer experience, often leading to customer dissatisfaction and cart abandonment. Common types of e-commerce fraud include account takeover attacks, payment fraud, account creation fraud, location spoofing, and online review fraud, all of which have evolved with fraudsters using sophisticated techniques. Solutions like Fingerprint aim to mitigate these issues by using advanced device intelligence to accurately identify legitimate users and detect potential fraudsters, thereby enhancing security while minimizing friction for genuine customers.