Digital commerce platforms are under pressure to deliver fast, seamless checkout experiences while managing fraud risks and maintaining trust with both shoppers and merchants. Simplified checkout processes can boost conversion rates but may also increase fraud, while strict fraud defenses can lead to false declines, causing customer frustration and revenue loss. Ghost stores and first-party abuse present additional challenges, with the latter costing merchants significantly in chargeback disputes. Traditional fraud prevention methods struggle to keep pace with evolving threats, prompting the need for advanced solutions like device intelligence, which uses real-time data to create a persistent identifier for each user, thereby reducing false declines and detecting repeat offenders more effectively. By integrating device intelligence with existing fraud tools, platforms can better differentiate between genuine users and fraudsters, enhancing marketplace safety, improving merchant economics, and sustaining growth through efficient checkout flows.