In the evolving landscape of online payments, organizations must balance fraud prevention and customer experience amidst the rising sophistication of fraudsters using advanced technologies. Fraud prevention involves proactive systems and policies to deter fraud, while detection focuses on identifying and blocking fraudulent activities after they occur. Businesses face challenges like rapidly evolving fraud techniques, the need to integrate prevention tools with existing systems, and the necessity of maintaining a seamless customer experience. Effective strategies include leveraging AI and machine learning, implementing robust internal controls, educating employees on fraud recognition, and conducting regular audits. Device intelligence and multi-factor authentication also play crucial roles in identifying and preventing unauthorized access. Technologies like Fingerprint, which provide accurate device intelligence and seamless integration, are essential in enhancing fraud protection capabilities and ensuring businesses stay one step ahead of fraudsters.