Fidel offers a platform for creating card-linked offers that can be customized and targeted to drive customer engagement, providing real-time data when offers are redeemed. The process involves creating an offer tied to a specific brand and location, with parameters such as discount value and transaction dates, using the Fidel API or Dashboard. Once an offer is live, transactions at linked locations can be monitored to verify if the offer is applied, leveraging webhooks for real-time reporting. This allows businesses to enhance customer interaction and track offer performance, integrating seamlessly with existing card-linking programs.