Affinity Solutions and Fidel API Announce Strategic Partnership to Enhance Financial Data Insights and Customer Experience

Affinity Solutions and Fidel API have announced a strategic partnership aimed at enhancing financial data insights and customer experiences by providing businesses access to real-time card transaction data. This collaboration seeks to empower over 200 million consumers and over a thousand merchants with improved data access, personalization, and actionable insights, ultimately enabling brands, financial institutions, and marketers to create more targeted and personalized campaigns. Through the integration of Affinity's analytics and machine learning tools with Fidel's API, businesses can gain a comprehensive view of consumer spending behavior, leading to better decision-making and increased customer engagement via personalized offers and loyalty programs. This initiative is expected to revolutionize how businesses interact with consumers by leveraging real-time transaction data to drive growth and strengthen brand loyalty. Both companies view this partnership as a pivotal step in their missions to redefine customer engagement through data-driven insights, with the collaboration now operational and poised to unlock the full potential of consumer spending data.