Real estate market research guide: Metrics, analysis, and predictions
Blog post from Felt
Market research in real estate is essential for understanding the dynamic forces that influence housing prices and market trends, driven by factors like economic conditions, supply and demand, and buyer behavior. By transforming scattered data into actionable insights, real estate market research enables investors, real estate agents, and sellers to identify opportunities, assess risks, and make informed decisions. Key aspects of market research include analyzing home prices in relation to local income levels, monitoring interest rate trends, evaluating housing inventory, and observing buyer and seller behavior. Conducting a thorough market analysis involves establishing clear research goals, focusing on specific regions, understanding competition, tracking neighborhood trends, assessing physical and demographic characteristics, reviewing historical performance, and considering broader economic factors. Advanced tools such as property management software, heat maps, and predictive analysis platforms aid in visualizing trends and forecasting market shifts, thus facilitating proactive planning and strategy development. Felt's mapping solutions support real estate professionals by offering modern tools for evaluating investment opportunities and analyzing market trends in real-time.