Site selection in commercial real estate is crucial for predicting long-term profitability and customer reach, and a data-driven approach enhances decision-making by integrating real-world context with spatial insights. Utilizing tools like Felt can help visualize market data and compare sites efficiently, thus minimizing risk and maximizing return on investment. Key factors influencing site selection include demographics, market trends, zoning laws, accessibility, infrastructure, and the competitive landscape, all of which provide a comprehensive framework for evaluating potential sites. By defining clear objectives and criteria, gathering and analyzing spatial data, and conducting thorough site evaluations and visits, stakeholders can ensure that their investments align with strategic goals. The incorporation of geographic information systems (GIS) technology further refines the process by revealing patterns and providing a detailed view of each location's potential, while collaboration among team members enhances decision-making by integrating diverse perspectives.