From Signal to Ship: How Your Feedback Powers Our Platform

Fastly's Voice of the Customer (VOC) strategy is centered on capturing and analyzing customer feedback from various touchpoints to drive product development and improve user experiences. The approach involves listening to signals from every interaction, contextualizing feedback, and transforming insights into actionable changes, thereby fostering a continuous loop of improvement. This process is exemplified by the development of Fastly's API Discovery tool, which emerged from customer conversations highlighting visibility gaps and deployment challenges. By integrating customer insights into decision-making, Fastly aims to build trust and co-innovate with its users, ensuring that their products address real-world problems effectively.