Fastly + Scalepost: Extending the Fastly platform to manage AI Crawlers
Blog post from Fastly
Tools like ChatGPT, Perplexity, and Claude are changing how digital publishers engage with audiences by generating entire answers directly from content, creating visibility challenges for companies trying to measure their influence. ScalePost has introduced tools to provide publishers and brands with insights into how their content is used in AI-generated answers, offering metrics on citations and guiding them on expanding presence. Built on Fastly's platform, which is known for its extensibility and real-time data transparency, ScalePost leverages these capabilities to give businesses detailed visibility into AI platform interactions, helping them optimize for Answer Engine Optimization (AEO) and manage AI bot traffic effectively. This allows businesses to not only track how content is cited but also to address hidden infrastructure costs associated with AI bot activity, enabling informed decisions on content optimization and monetization strategies. Fastly's real-time log streaming supports these insights without impacting human web traffic, allowing companies to manage AI interactions seamlessly.
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