Black Friday, traditionally known for its intense single-day shopping surge, has evolved into a more prolonged and distributed period of consumer activity, particularly during the Cyber 5 window, which spans from Thanksgiving to Cyber Monday. Data from Fastly's Commerce customer base suggests that while Black Friday still marks a peak in traffic, it no longer stands out dramatically against the rest of November, which now sees a steady, elevated demand throughout the month. This shift in consumer behavior, characterized by a more sustained shopping pattern and the potential rise of agentic commerce driven by AI, necessitates changes in how retailers and their engineering teams prepare for peak seasons. Instead of focusing on a short-term spike, retailers need to plan for a continuous load, emphasizing robust infrastructure, real-time visibility, and security solutions. Fastly supports this by providing tools for observability, performance consistency, and security, helping retailers adapt to the extended high-demand period and ensuring a seamless shopping experience. Overall, the holiday shopping season has transitioned from a singular event to a more extended period, requiring strategic adjustments in operations and technology to meet evolving consumer expectations.