The article introduces fal Model Endpoints, a feature that allows users to easily deploy and serve Python functions via a managed web server through fal-serverless Web Endpoints. By using the @isolated decorator and the fal-serverless CLI command, developers can expose isolated Python functions as REST APIs, making them accessible online with minimal effort. The article provides a detailed explanation of how to mark functions for serving, run CLI commands to register and deploy functions, and access these functions using POST requests with appropriate headers. Additionally, it describes how Python web frameworks like Flask or FastAPI can be used for greater control over function exposure by specifying an exposed port. The text also highlights how the fal team leverages these endpoints internally for their Discord bot and GitHub webhook, as well as for collecting service events.