Webinar Recap: The Future of AI Agents for Retailers and Marketplaces

AI agents are revolutionizing retail and online marketplaces by transforming traditional shopping into "agentic commerce," which enhances customer experiences through personalized, conversational assistance. Companies like Amazon, Meesho, Immobiliare, Deliveroo, and CARS24 are leveraging AI to improve conversion rates and streamline operations, demonstrating significant benefits such as increased customer engagement, reduced support costs, and improved trust. AI agents assist in product discovery, order support, and customer service by providing real-time answers and completing tasks on behalf of customers, which has led to higher satisfaction and efficiency. The adoption of AI in retail is driven by changing consumer expectations for instant, personalized interactions and is projected to significantly impact global market transactions. Retailers are advised to start small, integrate data early, design with multimodality, set strict guardrails, and continuously measure performance to effectively deploy AI agents.