Tool, a creative production partner known for its efficient processes, collaborated with ElevenLabs to overcome the challenge of producing a commercial for Under Armour featuring Anthony Joshua, who was unavailable due to his training schedule. By using ElevenLabs' AI Voice software, Tool generated a synthetic version of Joshua's voice from existing interview samples, allowing them to create a lifelike voiceover for the campaign without needing the boxer to be present. This innovative approach enabled Tool to deliver the 'Forever is Made Now' campaign in just four weeks, significantly faster than the typical five to six weeks needed for such projects. This experience highlighted the potential of AI as a creative tool that complements human input, offering both creative and business value, and underscored the excitement around generative AI's impact on creative industries.