Tokyo Broadcasting System (TBS), a major Japanese media company, is leveraging AI dubbing technology to expand the global reach of its series KASSO, which explores Japan’s skateboarding culture. By dubbing the series in English, Spanish, and Portuguese, TBS addresses the traditional challenges of dubbing, such as maintaining the original emotion and nuance while significantly reducing production time. The AI technology used captures vocal tone and emotion across languages, helping KASSO retain its original energy and style. This initiative is part of TBS's broader strategy to make Japanese content more accessible worldwide, aiming to grow its international fan base and strengthen its global presence. By utilizing AI-powered localization, TBS ensures that audiences worldwide can experience the authenticity of Japan’s skateboarding scene in their own language, with plans to expand into more languages to further enhance its global engagement.