Paris Hilton x Carl’s Jr. campaign powered by ElevenLabs

In a recent campaign, Native Foreign collaborated with Paris Hilton and Carl's Jr., utilizing ElevenLabs' AI-driven audio technology to enhance creative production. This project illustrates how AI-native audio tools are being integrated into high-profile global brand initiatives, becoming a vital part of the production stack. With ElevenLabs' technology, the team achieved faster production times, greater iteration flexibility, and maintained broadcast-quality sound across various deliverables, allowing for creative flexibility across different formats and markets without sacrificing quality. As major brands and creative studios increasingly adopt these AI tools, the line between traditional production methods and AI-enabled workflows is diminishing, indicating a shift towards AI as a standard in the creative industry.