ElevenLabs and DeepReel have partnered with the Aston Martin Aramco Formula One® Team and driver Fernando Alonso to launch Ai.lonso, an AI-powered tool aimed at enhancing the fan experience by making team content more accessible and personalized. This new functionality utilizes AI voice technology to provide content in the voice of Fernando Alonso and is initially available in English, Spanish, and French, with plans to expand to additional languages. The initiative positions the Aston Martin team at the cutting edge of technology in fan engagement, following the trend set by popular series like "Drive to Survive," which have increased Formula 1's popularity by offering fans a closer connection to the athletes and teams. The collaboration is seen as a significant step in the team's ongoing efforts to leverage technology to enrich the fan experience, providing a new level of access and interaction through personalized AI experiences.