Meesho delivers multilingual support with voice agents

Meesho, a leading e-commerce platform in India, implemented a real-time voice agent using ElevenLabs Text to Speech to enhance multilingual customer support in Hindi and English. This solution addresses high-volume inquiries regarding order delays, cancellations, and refunds through natural, spoken conversation, greatly reducing the need for human intervention while maintaining empathy and quality. Since its launch, the voicebot has consistently delivered high accuracy and reliability, even during peak demand periods, handling over 60,000 calls daily. Meesho chose ElevenLabs for its clarity and warmth, which significantly boosted user engagement and trust. The success of this implementation highlights the potential of voice AI as a strategic channel for customer engagement, showcasing how real-time, multilingual support can be achieved effectively at scale in the e-commerce sector.

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