Creating voices for video game characters and NPCs has traditionally been a resource-intensive and complex process involving scriptwriting, casting voice actors, recording sessions, and post-production, which presents logistical, financial, and creative challenges. However, the advent of AI voice creation tools, like those developed by ElevenLabs, is transforming this landscape by offering more efficient, cost-effective, and flexible solutions. These AI tools provide developers with a vast library of high-quality voices and advanced features like multilingual support and customizable voice design, allowing for rapid prototyping and seamless integration into games. This technological shift enhances creative freedom, accelerates development timelines, reduces costs, and supports global localization, ultimately improving the accessibility and immersive quality of video games. The case of Paradox Interactive exemplifies these advantages, as the company significantly reduced their voice generation process from weeks to hours by utilizing ElevenLabs' AI technology, leading to improved narrative iterations and broader market reach.