Expanding into Brazil - ElevenLabs Launches Iconic Partnership with Fábio Porchat

ElevenLabs has entered the Brazilian market by partnering with well-known Brazilian comedian Fábio Porchat to launch a voice-first campaign called "Judite 2.0," which aims to transform customer service interactions using their real-time AI-powered Agents Platform. With Brazil being a key market due to its large Portuguese-speaking population and vibrant creator economy, the campaign revives the iconic character Judite, originally a symbol of frustrating customer service, and reimagines her as an efficient and friendly AI voice assistant. The collaboration highlights Brazilian creativity and resilience, with Porchat's familiar and energetic voice serving as a bridge to showcase how AI can enhance storytelling and user experiences. By enabling voice licensing through their Iconic Marketplace, ElevenLabs offers creators and enterprises the chance to utilize Porchat’s voice for global scalability, marking the beginning of further investments and collaborations in Brazil to redefine voice technology.

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