ElevenLabs — Introducing Experiments in ElevenAgents

ElevenLabs has introduced Experiments in ElevenAgents, a structured methodology for running A/B tests on production traffic to optimize conversational agents' performance in support, sales, and operations. By allowing teams to create controlled variants and route a defined percentage of live conversations to these variants, the platform enables the measurement of business and operational impacts such as customer satisfaction, conversion rates, containment, and cost. This approach replaces subjective intuition with data-driven insights, allowing for efficient testing and iteration. The system ensures compliance and traceability with features like versioning, auditable traffic routing, and structured rollbacks, offering teams the ability to make informed improvements without sacrificing control or safety.