Amid the growing popularity of audiobooks, marketing them effectively has become crucial, with strategies ranging from social media engagement to utilizing QR codes. The convenience of audiobooks, which allows for multitasking and accessibility for those with vision impairments, contributes to their rising demand. Authors are increasingly tapping into this format to broaden their audience and boost sales, leveraging tools like AI-generated narration for cost-effective production. Key marketing tactics include sharing launches on social media, creating eye-catching covers, choosing quality narrators, and utilizing platforms such as ACX for distribution. Additionally, creating personal websites, engaging in influencer marketing, offering promo codes, and providing audio samples are essential strategies for attracting listeners. Launching books in all formats simultaneously and participating in online communities can further enhance promotion efforts, while partnering with reviewers and making podcast appearances can increase engagement and reach.