ElevenLabs’ AI voice agents, when integrated with Salesforce, transform the platform from a standard CRM into an intelligent, conversation-driven tool by leveraging automation and personalization. These AI agents allow for seamless, natural language interactions, enabling customer support representatives to handle queries, log data, and perform routine tasks efficiently through voice commands. By drawing from unified customer data, these agents craft tailored responses, enhancing customer satisfaction through faster response times, multilingual support, and around-the-clock availability. The integration also provides actionable insights by capturing and analyzing customer interaction data, thus optimizing resource allocation and enabling continuous improvement. Setting up this integration involves using the Salesforce REST API and Pipedream workflows to ensure data synchronization and real-time updates, ultimately allowing businesses to deliver personalized experiences at scale while focusing on building meaningful customer relationships.