Organizations are increasingly migrating from Splunk to the Elastic Stack due to the latter's scalability, speed, and cost-effective open-source licensing model. Splunk's data ingest-based pricing has become cost-prohibitive as data volume and requirements for real-time insights grow, leading many companies to hit a "peak Splunk" where they can no longer efficiently scale their data operations. Elastic, originally designed for search, offers a unified stack with flexible licensing that allows users to start without purchasing a license, making it more attractive for organizations seeking to manage high-volume data sources and leverage premium features like machine learning and cross-cluster replication. The migration involves a phased approach: identifying unutilized data sources, inventorying current Splunk data, using Elastic's Beats to redirect data flows, and transferring historical data as needed. Training and consulting services are available to facilitate the transition, with examples from companies such as Box and Lyft showcasing successful switches for better return on investment and scalability.