Make ecommerce technology a competitive advantage by watching for these 5 factors

In the competitive world of ecommerce, a robust technology stack can be a significant advantage, enabling businesses to meet customer needs more effectively than their competitors. A study by Wakefield Research highlights that 78% of shoppers experience difficulties that lead to frustration and decreased sales, while 68% make unplanned purchases due to personalized recommendations. Key factors to consider when building an ecommerce platform include scalability to accommodate business growth, data-driven insights for understanding customer behavior, search tuning to enhance user experience, personalization to foster customer loyalty, and a seamless checkout process to secure sales. A cloud-based, scalable platform can efficiently manage these needs, enabling businesses to adapt to demand fluctuations without incurring unnecessary costs. By investing in these technologies, businesses can not only improve customer satisfaction but also increase sales and foster long-term customer relationships.