How retailers are uncovering insights and driving more conversions this holiday season

During the 2022 holiday season, global ecommerce transactions are anticipated to grow by over 12%, prompting retailers to enhance customer experiences and ensure secure shopping. Retailers are increasingly utilizing data to innovate, personalize experiences, and improve conversion rates, with a focus on breaking down data silos to harness valuable customer information. Despite advancements, challenges remain in personalizing ecommerce searches due to scattered data, with 67% of retailers identifying data integration as a significant hurdle. To tackle this, retailers are adopting open-source and low-code solutions, leveraging machine learning for improved search results, and connecting online and in-store experiences. Additionally, retailers are unifying IT systems data to maintain seamless customer journeys, investing in tools for comprehensive visibility and performance monitoring, and integrating IT data with business metrics for better decision-making. As cybersecurity risks escalate, retailers are prioritizing integrated platforms for threat detection and data management strategies that align with regulatory standards to protect their operations during high-traffic periods.

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