Modalova, a French ecommerce marketplace, successfully doubled its revenue by enhancing search accuracy using Elastic's Elasticsearch via Elastic Cloud on AWS. Specializing in fashion, Modalova offers a curated selection of over 10,000 brands and two million products, drawing 150,000 monthly visitors. The implementation of Elasticsearch allowed Modalova to refine its search algorithms, delivering personalized and relevant results, which boosted conversion rates from 30% to 50%. This technological advancement not only improved the shopping experience but also attracted more brands to the platform, expanding its offerings. Modalova is exploring further enhancements with Elastic, including advanced natural language processing and vector search, to enable features like picture recognition and descriptive queries, aiming to elevate user experience and maintain competitive edge in the market.