A European luxury retailer achieved a 30% uplift in user tracking by integrating Edgee's data collection solution, which enabled comprehensive event tracking on their website, including add-to-cart and purchase conversions. The retailer faced challenges such as incomplete customer data due to third-party tracking scripts degrading web performance and data loss from ad blockers and Safari's Intelligent Tracking Prevention. By deploying Edgee's first-party environment, the retailer was able to capture 100% of user interactions, maintain GDPR compliance, and achieve significant improvements in core web performance and user experience. This solution provided real-time attribution across all marketing channels, leading to a 76% increase in paid acquisition insights and enhanced ROI analysis. The implementation allowed the retailer to overcome visibility gaps, accurately segment audiences, and optimize campaign tracking, resulting in improved customer journey visibility and revenue tracking.