Internal Developer Platforms (IDPs) play a crucial role in enhancing DevOps by centralizing tools and automating processes, thus improving software delivery through increased productivity, collaboration, and reduced risks. These platforms streamline the software development lifecycle (SDLC) by offering self-service access to resources, fostering developer autonomy, and enabling faster deployment while minimizing manual errors. Organizations face the choice between building a customized IDP, which allows for tailored integration and flexibility but requires significant upfront investment and maintenance, or buying a prebuilt solution that offers immediate implementation benefits but may limit customization and pose vendor lock-in risks. The decision hinges on factors such as organizational maturity, customization needs, urgency, and long-term strategic goals. Whether built or bought, successful IDP adoption can lead to significant efficiency improvements, making it a valuable asset for modern software teams seeking to amplify their delivery efforts.