Dynatrace was founded to bridge the gap between IT performance and user experience, aiming to optimize customer experiences by integrating business KPIs with IT metrics and using causal AI to automatically resolve performance issues. The platform has evolved to monitor the entire customer journey, consolidating tools like real-user monitoring, synthetic monitoring, and business process analytics into a unified system, enhancing agility and cost-efficiency. By connecting service-side observability data with customer experiences, Dynatrace helps executives understand and improve business outcomes, addressing critical needs such as optimizing customer journeys, automating root-cause analysis, and boosting satisfaction and retention. The platform's real-time insights enable proactive customer experience management, leveraging omnichannel data for a comprehensive understanding of user journeys and facilitating faster resolutions with tools like Session Replay. Dynatrace's Business Insights services offer expert guidance to maximize the platform's potential, helping executives balance customer experience optimization with new feature investments.