Digital Business Analytics enhances the Dynatrace Software Intelligence platform by linking business metrics to application performance and user experience, offering insights into how these factors influence business milestones and KPIs. Unlike traditional APM solutions that focus solely on IT-centric metadata, Digital Business Analytics integrates additional business data, enabling companies to better understand the impact of IT on business outcomes. By allowing the use of session and user action properties for audience segmentation, organizations can perform detailed analysis of business objectives, such as conversion rates and user engagement, based on user experience. This approach enables the seamless merging of BizDevOps perspectives, facilitating a comprehensive understanding of how technical performance affects business metrics. Through tools like the Dynatrace User Session Query Language (USQL), users can execute complex queries to analyze key performance indicators and generate customized dashboards, which can be easily shared to provide valuable insights to managers and executives.