Digital Experience Management (DEM) plays a crucial role in helping companies deliver seamless omnichannel user experiences by employing an AIOps platform approach, as discussed during the Dynatrace Perform 2022 session. Experts like Steve Amos from Vitality and Seth Voorhies from Dynatrace highlighted how DEM can provide actionable insights rather than just data, which is vital for ensuring user satisfaction and business success. With 65% of businesses reporting increased mobile engagement, tools like Dynatrace DEM offer end-to-end visibility into user behavior, enabling companies to address issues such as mobile app crashes or slow load times effectively. For Vitality, a leading insurance and investment provider, DEM begins at the development stage with synthetic monitoring to set benchmarks and progresses through stages such as Real User Monitoring and Session Replay to ensure robust user experience. This comprehensive approach helps Vitality create proactive strategies, like their "Cinema Experience" dashboard, to address user frustrations promptly and maintain high customer satisfaction. The session emphasizes starting small with synthetic monitoring or RUM, building a performance-focused culture, and leveraging baselines to continuously improve the user experience.