In the evolving landscape of customer experience management, IT monitoring professionals and business analytics teams must collaborate to enhance the customer journey and drive better business outcomes. With a customer-centered mindset proving to be significantly more profitable, organizations like Dynatrace emphasize the importance of aligning IT metrics with business goals to optimize digital experiences. This involves conducting business impact analyses to understand application goals, user demographics, and conversion metrics. By integrating tools like Adobe Analytics with Dynatrace's Real User Monitoring, businesses can gain comprehensive insights into user interactions and errors in the customer journey. The use of APIs to incorporate external data sources, such as Voice of the Customer feedback, allows for instant analysis and response to user experiences. This collaborative approach between IT and business teams enhances visibility into performance issues and aligns digital strategies with business objectives, ultimately resulting in a more seamless and satisfying customer experience.