Technology professionals should engage with marketing efforts, as campaigns can significantly impact system performance, often causing unexpected traffic spikes that may be mistaken for issues like bot attacks. Understanding and utilizing UTM parameters can bridge the gap between IT and marketing by providing insights into traffic sources and campaign effectiveness. By capturing these parameters using tools like Dynatrace's Real User Monitoring (RUM) and server-side request attributes, IT teams can better analyze campaign traffic and collaborate effectively with marketing teams. While server-side capturing has limitations, such as missing CDN-handled traffic and lacking user session context, leveraging Dynatrace's capabilities can enhance cross-departmental collaboration, reduce miscommunications, and improve overall system management during marketing campaigns.