The traditional siloed approach to secrets management is no longer adequate due to its friction and limitations, such as a clunky UI dashboard and SDKs that are awkward to implement. Instead, a platform-native secret store and language-agnostic environment variables are becoming the norm in modern infrastructure platforms like Cloudflare Workers, Vercel, Netlify, and AWS Lambda. This approach prioritizes developer productivity and security, recognizing that compliance-driven approaches can create unnecessary friction. The "SecretOps" approach to managing secrets is built on six principles, including centralizing secrets management, supporting automatic syncing across deployment platforms, and providing a single pane of glass view for configuration and secrets. SecretOps differs from traditional secrets management by embracing the multi-cloud and platform world and understanding the needs of developers and DevOps teams. By working with them rather than against them, SecretOps aims to increase developer productivity, remove security theatre, and confidently manage application config and secrets at scale.