Secrets management is crucial for mobile application security, as unauthorized access to sensitive data can have severe consequences. Embedding API keys or service tokens directly in apps poses significant risks due to the potential for reverse engineering and extraction by bad actors. A more secure approach involves leveraging a backend mediator to store secrets, authenticate users, audit access, rotate API keys, proxy requests, and manage signing credentials for app binaries and distribution through app stores. By adopting best practices such as secure storage, CI/CD integration, regular auditing and rotation, developers can safeguard their mobile apps and maintain control over their distribution, ultimately upholding the integrity and reputation of their development efforts.