Secrets management continues to evolve, yet many teams hold onto outdated practices that lead to significant security risks, as demonstrated by the exposure of over 23 million secrets in 2024. Common misconceptions include the sufficiency of vaults, the safety of environment variables, and the assumption that private repositories or CI/CD masking offer complete protection. These myths fail to account for the complexities of secrets management, such as the need for runtime orchestration, dynamic injection, and comprehensive monitoring. Effective secrets management requires continuous processes of secure delivery, monitoring, rotation, and audit, all enhanced through automation. Key strategies include using runtime loaders, enabling encryption in Kubernetes, avoiding long-lived secrets in serverless environments, and treating AI interactions with caution. By integrating automation and visibility into secrets management, teams can transition from outdated methods to mature practices that ensure robust end-to-end control over sensitive information.