Detectify has taken on challenges related to their payment processes as opportunities for improvement, with a focus on streamlining both the billing and checkout experiences. By switching subscription and billing services, they initially encountered errors that required manual correction, prompting the establishment of a cross-functional forum with relevant stakeholders to understand and resolve these issues collaboratively. This approach reduced errors to a manageable level and distributed problem-solving skills across more team members, effectively shifting ownership to appropriate teams. Concurrently, they improved the frontend checkout process to increase conversion rates by planning and executing changes based on urgency and complexity, ensuring a seamless experience for customers. These efforts not only enhanced the checkout process but also fostered a culture where problems are seen as opportunities for innovation, emphasizing communication and collaboration to drive better solutions and greater value for customers.