Descope addresses the challenge of balancing user tracking with friction-free experiences in e-commerce by offering anonymous user and guest checkout capabilities. These features allow businesses to track and personalize user experiences without forcing account creation, which can deter potential customers. By creating secure temporary identities using JSON Web Tokens (JWTs), Descope enables the collection of user data that can seamlessly transition to a registered profile when users decide to sign up, ensuring data continuity and personalized service. This approach reduces cart abandonment rates linked to obligatory sign-up steps and provides a smoother entry point for users. A real-world example with the Tee-Hee-Tees app demonstrates how these features can be implemented to enhance user engagement and boost conversion rates.