The evolution of AI-powered search has shifted the marketing landscape, making real-time data crucial for maintaining brand visibility in AI-driven ecosystems. Traditional SEO strategies reliant on static content are becoming less effective as AI assistants like ChatGPT and others increasingly determine what information is surfaced to users. These AI systems require continuously updated, real-time data to provide accurate and confident recommendations, positioning platforms like DeltaStream Fusion as essential for brands to remain relevant. DeltaStream Fusion offers a unified real-time analytics and semantic streaming platform that keeps product data, pricing, content signals, and customer interactions up-to-date, ensuring that AI engines always have the most current view of a brand. This shift represents a strategic reset rather than a mere technical upgrade, emphasizing the need for CMOs to adopt real-time data strategies to secure their brands' presence in the new AI search environment. As AI-generated answers become more prevalent, those who adapt to this change will define the next decade, leveraging real-time data to enhance personalization, relevance, and overall visibility in AI-powered discovery.