Deepgram's impressive 94/100 RepVue score, placing it among the top 5% of companies, is attributed to seven core beliefs that define its sales culture, as shared by Chris Dyer, the company's VP of Sales. The foundation of their success is a strong product-market fit, which ensures the sales team can confidently address customer needs with AI-powered voice technology that stands out in a competitive market. By investing in the development and fair compensation of their Sales Development Representatives (SDRs), Deepgram builds a robust sales engine where SDRs evolve into high-performing Account Executives (AEs). Transparent and uncapped compensation plans motivate the team, while ensuring sufficient pipeline coverage gives AEs the opportunity to succeed. Listening to team feedback, providing clear career progression paths, and maintaining a customer-obsessed approach that aligns with Deepgram's interests are also vital. This balanced strategy fosters trust, loyalty, and sustainable growth, resulting in strong customer relationships and significant business success.