Data workflows, essential for optimizing business operations across industries, often struggle to succeed, with a reported 60% failure rate in Big Data projects according to Gartner. The primary reason for these failures is a lack of strategic collaboration between IT and business departments, leading to inefficient data analysis that doesn't align with business goals such as profit, cost, customer experience, and risk. To address this, businesses need to foster real-time collaboration across departments, ensuring all stakeholders have input on data interpretation and strategy. Nick Heudecker from Gartner highlights challenges such as integration difficulties with existing processes, management resistance, and skill gaps as common barriers to success. Companies are urged to plan strategically rather than treating Big Data initiatives as mere technological upgrades, focusing on innovation and operational flexibility to maintain competitive advantage in rapidly evolving markets.