SaaStr Annual 2021 was held in San Mateo, California, where approximately 5,000 companies, founders, and venture capitalists gathered for a three-day event focused on cloud and SaaS products. The conference featured hundreds of workshops and thousands of mentoring sessions. Datagran, one of the sponsors, engaged attendees by offering free North Face jackets to those who participated in a data model building challenge designed to demonstrate Datagran's capabilities. The contest involved founders, data scientists, and analysts creating a data pipeline within a demo project. The event also included afternoon happy hours, where discussions centered on scaling data initiatives using Datagran's services.