Datagran's web pixel provides a JavaScript tracker that, when installed on a website, collects detailed user interaction data. The data collection, previously conducted in batches, now includes a Real-Time Streaming feature that sends events instantaneously via Webhook, requiring users to provide an endpoint. This real-time capability allows for immediate actions such as promotional communications or chatbot interactions. To integrate the web pixel, users must insert a code snippet into their website's head section, with options to use Google Tag Manager for specific page targeting. Default event captures include page views, form submissions (excluding passwords), link clicks, and other HTML element clicks. The integration setup involves naming the Web Pixel, enabling Cross-Domain, and matching the domain name where the code will be hosted. After installation, users verify data extraction and configure Real-Time Streaming to align team actions with customer behavior on the website.