In the wake of the 2020 pandemic and social unrest, organizations like Telefonica have navigated significant shifts in workforce interaction, increasingly relying on remote work and automation to bridge gaps between IT and business teams. Deloitte emphasizes the importance of agility, flexibility, and acquiring digital skills in this new landscape. Telefonica successfully addressed data actionability by automating processes, which facilitated the migration of thousands of users to a digital payment platform. This involved integrating and standardizing data from various sources, utilizing machine learning models to predict user behavior, and enhancing data visualization for real-time insights. The initiative not only reduced costs but also fostered a collaborative work model, demonstrating the value of data-driven decision-making in overcoming technological adoption challenges and shifting payment habits.